Portfolio
Sostratus, LLC
http://sostratus.net
Website Design, Social Media Planning, Content Writing, Community Support Initiatives
Sostratus is a busy Managed Service Provider located in Gloucester, MA. They serve business clients in the Cape Ann area and across the Northeast. Owner, Rich Andrews, strives to offer a wide variety of top-notch services to his growing list of small to mid-size companies in and around the Boston area. He spends a lot of time and invests in technology that will continue to keep his clients running and productive with the most current systems available. This level of service is unique and often unknown to local businesses. Traditionally, the business has thrived just by word of mouth, however it was time to branch out and increase awareness.
ErikaLyn was able to provide the following, creating an overall strong brand awareness for Sostratus.
Website Design
The Sostratus website is a marketing tool with the intention of informing current and potential clients of the services offered. The goal at conception was to provide a clean, bold design reflecting the solid blue & yellow of the Sostratus logo while incorporating orange as an accent. The site design stores a simple, yet informative architecture of information and resource of Sostratus’ suite of services. All content was also written and edited by Erika.
Social Media
ErikaLyn takes a unique approach to social media content for Sostratus. Since the basis of the company is business to business, she is sure to highlight the local businesses they work with. This not only showcases the impressive list of Sostratus’ clients, but it also provides exposure for these companies to drive business and notability in their direction.
Treetop Yoga Studio
http://treetopyoga.com
Website Design, Social Media Planning, Content Writing
When this project began in February 2020, the objectives of the site were simply to create a clean, unified site that represented the popular yoga studio and provided a complete source of information for current and potential clients to use. The site includes everything from class schedules and workshops to an eclectic blog filled with articles written by various teachers and students. The Treetop team was looking for a simplified, user friendly knowledge base that was still chalk full of information and held to the Treetop brand.
Then COVID hit.
Owners Erin and Cheryl immediately jumped into action to ensure they were able to provide not only classes for their students as a tool to help them through the difficulties of being home but a connection to each other through online classes. The team was also hyper-aware of the income their instructors depended on and their need to continue teaching. The importance of a new website and a solid online presence took on a whole new meaning for the studio and will continue to be an important tool as they make their way through the phases of reopening.
Erika continues to working as a digital marketing consultant with Treetop Yoga Studio. She works as an advisor to promotions, social media content creator and design contractor. She will also continue to manage and maintained their newly launched website.
Sizzle Salon of Saugus
http://salonatsizzle.com
Website Design, Content Writing
Sizzle Salon is a unique personal care business serving as both a tanning salon and hair salon under one roof. While the tanning business is well known and has resided in Saugus, MA for nearly 20 years, the addition of hair, lash and waxing services is more recent. The previous website had been done through html, was dated and needed a face lift. The owners came to ErikaLyn wanting a website then introduced the expansion of their business but did not over shadow the already popular tanning. The website needed to encompass both sides of the business on the same website, utilizing the branding that is associated with the tanning salon but tying in the new look of the hair salon. The challenge resided in the colors. While the tanning salon boasts bold blues and oranges, the hair salon took on a modern farmhouse feel with greys and browns. Erika was able to find a happy medium between the color palette and provide a clean, elegant site.
SC Contracting Inc.
http://sccontracting.com
Website Design, Content Writing
SC Contracting Inc. is a North Shore residential and commercial construction company with over 20 years of building experience. Specializing in custom homes and commercial buildings, SC Contracting offers extensive experience in project management and brings acute knowledge of building standards and regulations associated with construction projects of all sizes.
When Scott Cogliano of SC Contracting came looking to create a website, it was from a clean slate. The well-known construction company has been working on large projects across the Boston area for 20 years, all without an online presence. Scott was looking for something to reflect the modern, clean approach of his projects. Keeping with the modern theme, Erika created a one-page website design plus portfolio page Keeping the content to a minimum added to the sleekness of the site and accentuated the trademark of SC Contracting’s work. Afterall, with clients such as Lucky Strike, Cheeky Monkey, Rising Eagle and Townline – the work shows for itself.