About Me

Life is hard, funny & exhausting.
I am doing the best I can & having fun along the way.
I am Erika Lyn.

Who I am…My name is Erika. I am the mother of 4 beautifully intelligent, hysterical, and active children. I am married to an amazing, hardworking guy who loves me with all his heart… and I kind of feel the same about him. We live in the coastal community in Massachusetts. It is a small city north of Boston, full of hard-working people who are compassionately woven together as nothing I have ever seen or heard of before. My grandparents were raised here. Both of my parents were born and raised here. And this is where I was born and spent the majority of my adolescent life. In high school, I yearned for the day when I would be able to break this chain. Not only did I look forward to going away to college, I looked beyond my college years and vowed that I would never return. However, as soon as I began to build my own family, I found myself craving home. My ever-supportive husband recognized that longing (in addition to the costly gas charges from traveling back and forth to visit twice a week) and agreed to move our family of 3 an hour north. We sold our first home and created a home for ourselves in my hometown, ultimately repeating the cycle my ancestors began decades ago. There is no other place I could imagine raising my family. We are building our children’s foundations with the same brick and mortar that made me the person I am today.

What I do…I have worked in marketing for nearly 20 years, both on the corporate level and in freelance depending on where I was in life.  I LOVE marketing.  On a personal level, I am extremely passionate about products and services I believe in and make sure I tell everyone all that I love about my amazing find. When it comes to the work stuff, finding new ways to reach others intrigues me and with the ever changing digital world, the work keeps me on my toes as new methods of promotion emerge. There is nothing more satisfying than having someone reach out to me in search of more information on a product I promoted or to watch my clients’ followers increase on social media.  The work/family balance is a topic that is often on my mind and I have struggled with for a long time.  I continue to work on that aspect of life and probably always will.

Why I blog… Starting a blog has been on the very edges of my mind for years.  Somewhere in the midst of soccer schedules, play performances and dentist appointments is a bubbling desire to express myself.  Writing has always been a creative outlet for me.  However, this whole blog thing totally intimidates me.  Why?  Because all my ideas around blogging are very intimately centered and I have reservations around opening myself up to anyone.  But I want to challenge myself. I have vowed that I will use this as a platform to be open and honest in everything I write. To someone who has made an art out of smiling through it – the amazing times, the hard times, the gut-wrenching days filled with breath taking anxiety – expressing my feelings and opinions just does not come naturally to me. My style; smiling and nodding through tight lips during conversations even if I disagree whole-heartedly with the person speaking. Being challenged by others, about anything, is hard for me.  Not because I don’t have a voice… because I do. And at times that voice can be loud and full of authority (just ask my kids). No, it’s the conflict that makes me hold back. So, for me to sit here and vow to be open and honest with my readers who will obviously have opinions on what I am writing is probably one of the biggest challenges I have ever faced. Even as I scribbled various post ideas on my notepad, a voice in my head screamed “but you can’t tell that piece of the story”. With everything I have, I am going to tell all parts of the story – my story.  It’s an ongoing story with many, many beginnings, a whole lot of middles and a few endings.

This is my next beginning.  My life as a blogger cool